Weekend build sprint included · Founding price for the first 100 · Launch in 30 days
From idea to first sale

Set up your own ecommerce brand from scratch.

Pick a winning product, build a store that converts, and get your first 100 orders. A complete, practical path to a real online business, no coding needed.

5,100+founders started
4.9 / 51,460 reviews
5 weeksbuild alongside
Students selling on
ShopifyAmazonEtsyTikTok ShopInstagram
What you walk away with

A real store, real products, real orders.

Everything from finding a product people want to shipping your first hundred orders.

Find a winning product

Validate demand before you spend a dollar on inventory, using simple research anyone can do.

Build a brand people trust

Name, look, and story that make your store feel legit from the first visit.

Launch your store

Set up a store that converts, with product pages, payments, and shipping ready to go.

Get your first orders

Organic and paid channels that bring buyers, not just visitors.

Fulfil without the mess

Sourcing, shipping, and returns handled cleanly so growth does not break you.

Scale what works

Read your numbers and double down on the products and ads that actually profit.

The curriculum

Five weeks from idea to first 100 orders.

Watch the free previews before you enroll. Tap any module to see what is inside.

How to spot a winning product Free preview12:40
Validating demand for free 12:20
Pricing and margins that work 12:50
Sourcing suppliers you can trust 12:30
Naming your brand Free preview11:10
Logo and look, made simple 11:40
Product photos that sell 11:50
Your brand story 11:20
Choosing your platform 12:15
Product pages that convert 12:40
Payments and checkout setup 12:00
Shipping and delivery 12:25
Launch day checklist 12:40
Organic traffic that works 12:50
Your first paid ads 13:20
Influencer and creator seeding 12:10
Turning buyers into repeat buyers 12:40
Fulfilment without the chaos 12:00
Handling returns and support 11:40
Reading your store analytics 12:30
Your 90 day growth plan 12:50
Everything included

Build your store as you learn.

  • 22 video lessons from product to profit
  • Weekend build sprints to launch your store live
  • Supplier and pricing templates you keep
  • A private founder community for feedback
  • Ad and launch checklists that just work
  • A completion certificate for your profile
Your instructor

Nina Alvarez

Nina has built three ecommerce brands from her bedroom, two of them past a million in sales. She teaches the real, unfiltered path, including the mistakes that cost her the most.

3brands built
5,100founders taught
4.9average rating
Loved by founders

From idea to real orders.

I launched my store in the second weekend and got 40 orders in the first month. Still cannot believe it.

PSPaige ShawPortland

The product validation module saved me from a bad idea and pointed me at a great one.

RGRyan GrantNashville

Nina is brutally honest about what works. My margins finally make sense.

MEMegan EllisBoise
Enroll today

Start building your store this week.

Pay once. Keep the lessons, templates, and community for life.

Self paced
Build on your own schedule
$59 $99
One time payment
  • All 22 lessons, forever
  • Supplier and pricing templates
  • Launch and ad checklists
  • Private founder community
Enroll now
Pay with card, Apple Pay, or PayPal
Most popular
Build sprint
Launch alongside Nina
$169 $279
One time payment
  • Everything in Self paced
  • Live weekend build sprints
  • Store and product page reviews
  • Ad account setup help
  • Direct question access
Join the Build sprint
Pay with card, Apple Pay, or PayPal

30 day money back guarantee. Try the first module, and if it is not for you, we refund you in full.

Questions

Everything you might be wondering.

You can validate a product and set up a store for very little. We show you how to start lean and only invest once demand is proven.

No. We use no code tools for the store, so you focus on product, brand, and sales, not development.

The system works for physical products across most categories. The research method helps you find one that actually sells.

Most students have a live store within two to three weeks, and their first orders inside the first month.

Checkout is instant with card, Apple Pay, or PayPal, and your access opens right after payment.

Yes. Try the first module, and if it is not right for you within 7 days, we refund you in full.

Your online brand starts this weekend.

Join the build sprint, launch a real store, and get your first orders in the next 30 days.

Enroll from $59