We’re optimal.
Not the cheapest. Not the most expensive. The point where price, speed and quality stop competing with each other. Built in days, quoted at one fixed number, and yours entirely at handover.
- Quote in
- 24h
- Rescues in
- 48h
- Builds from
- $900
- You own
- 100%
Two practices. One operator.
Most clients come to us for the first and stay for the second. You can start with either.
Web services
Everything to do with the site your business depends on, from a first build to an inherited mess that needs rescuing.
- New builds, from landing pages to full storefronts
- Rescues and turnarounds on broken or abandoned sites
- Ongoing maintenance, updates, backups and uptime
- Upgrades, redesigns and migrations off costly platforms
AI automation consulting
For teams with repetitive internal work. We find the processes worth automating, prove it on one, then roll it out.
- Process audit, with the return on investment mapped first
- Workflow automation across the tools you already use
- Internal tooling and assistants built around your data
- Model integration, with running costs kept under control
Web services
Fixed quotes, agreed before any work starts. Most projects are quoted within a day and delivered inside a week.
| Service | What it covers | Turnaround | From |
|---|---|---|---|
| New buildMost common | A site built for your business from scratch. Design, copy layout, forms, checkout if you sell, analytics, and a domain pointed at it. | 3 to 7 days | $900fixed |
| Rescue and turnaround | A site that is broken, painfully slow, failing on mobile, or left behind by whoever built it. We diagnose, fix, and hand it back working. | 48 hours | $400after a free check |
| Upgrade and migration | Modernise a dated site, or move off a platform that charges you monthly for something you could own outright. Content and search rankings carried across. | About a week | $750fixed |
| Maintenance | Updates, backups, uptime monitoring, small content changes, and a real person to email when something breaks. Cancel any month. | Ongoing | $120per month |
| Ecommerce setup | Products, payments, shipping, tax, and the checkout flow. Configured and tested end to end so you can take orders the day it goes live. | 5 to 10 days | $1,400fixed |
Prices are starting points for a typical scope. You get an exact figure before anything begins, and it does not move unless you change the brief.
AI automation consulting
Built for teams carrying a lot of repetitive internal work. We start with the audit, because the point is to find what is actually worth automating, not to automate everything.
| Engagement | What it covers | Timeline | From |
|---|---|---|---|
| Automation auditStart here | We map how work actually moves through your team, cost each repetitive process, and come back with a ranked shortlist of what to automate and what to leave alone. | 1 to 2 weeks | $2,500fixed |
| Pilot build | One workflow automated end to end, in production, measured against the baseline from the audit. Small enough to prove quickly, real enough to count. | 2 to 4 weeks | $6,000fixed |
| Rollout | Further workflows, internal tooling, integration with your existing systems, team training, and documented handover so your people can run it. | 6 to 12 weeks | Quotedon scope |
| Cost review | For teams already running AI in production and watching the bill climb. We audit usage, cut waste, and right size the models to the job. | 1 week | $1,800fixed |
Every engagement ends with you owning the work: the code, the prompts, the documentation, and the accounts it runs on.
Seven builds. Seven different problems.
Live samples across the kinds of business we build for. Open any of them and click around, they are fully built and working.
No discovery phase. No account manager.
Five steps from first call to handover. You deal with the person doing the work, start to finish.
Optimal is a position, not a boast.
Agencies are thorough and expensive. Marketplaces are cheap and unreliable. We sit deliberately between them, and we will tell you plainly what that costs you and what it buys.
Fixed quotes
You know the number before work begins. We absorb the overrun if we misjudged it, which is a good reason for us to scope carefully.
Fast turnaround
Most builds land inside a week and rescues inside 48 hours. Modern tooling does the repetitive parts so the time goes into the decisions.
You own everything
Code, domain, hosting, analytics and payment accounts are all in your name. If you leave, you take the whole thing with you.
One point of contact
You talk to the person building it. Nothing gets lost being relayed through an account manager who was not in the room.
No forced retainers
Maintenance is there if you want it and cancellable any month. We would rather earn the next project than lock you into this one.
Sensible use of AI
We use modern tooling where it genuinely speeds things up, and human judgement everywhere else. The saving shows up in your quote.
Common questions.
How are you cheaper than an agency?+
What do you need from me to start?+
Can you fix a site someone else built?+
Do I have to take the maintenance plan?+
What counts as a good automation candidate?+
Do we have to commit to a full automation rollout?+
Who owns the work at the end?+
Where are you based and how do we work together?+
Tell us what you need built or fixed.
Send a line about the business and what is wrong or missing. You get a straight answer and a fixed quote within 24 hours, and there is no charge for the conversation.